Six years ago, genre entertainment company Crypt TV launched with the highly-ambitious mission statement of becoming “Marvel for monsters.”While few can fly as high as that superhero engine, the past six months have been fruitful for the creators of indelible, digitally-native horror characters — particularly in proving they can scale original intellectual property across platforms.Founded in 2015 by Jack Davis and Eli Roth with an investment from Blumhouse, the company has been on a hot streak of late that culminates in today’s release of the Peacock original “The Girl in the Woods.” The new series, from director Krysten Ritter, is based on a series of shorts first mounted by Crypt TV on YouTube.Earlier this summer, a consortium of characters got their own installation at Universal Studios Florida’s Halloween Horror Night, ushering the company into live events. Weeks before that, in May, the top-rated horror video game “Dead by Daylight” announced it would absorb several original Crypt TV figures into its narrative — including The Birch, a “nature demoness.”We obviously have a long way to go in hitting our heights, but what’s been really rewarding over the last six or seven months is that you’re seeing Crypt IP adapted in the biggest formats. The TV show that comes out on Peacock today feels like a really special representation of our IP,” Crypt TV CEO Davis said.The Girl in the Woods Season 1 Download
In the early days of financing and producing content for YouTube and originals on Facebook Watch, Davis said that Crypt “had people saying, ‘OK, you’ve got some views. Is that real?’ There was a lot skepticism about those metrics during that time, so those moments are exciting to build on. I appreciate my investors who had that belief in us, because we were dogged by that question.”